We developed our brand new series of online workshops/ training sessions ‘MK2025 Growth Series: Utilizing Diaspora’s Know-How for Support of Domestic Business’ for supporting Macedonian companies to easily overcome their challenges and come out of the crisis stronger, with enhanced professional skills and expertise. The aim is to utilize the capacity of our renowned diaspora members and share experiences on how world-renowned companies cope with the global crisis.
We therefore proudly announce that the next free webinar will take place on Thursday (30 April) at 3 pm (CET), featuring Prof. Dr. Ilijana Petrovska, Head of Training & Development at Stenden University Qatar as a guest speaker, who will be sharing her expertise on the highly relevant topic ‘Consumer Expectations and Behavioral Marketing During Crisis’. Prof. Dr. Ilijana Petrovska will focus on the new emerging consumer behavior realities as a result of COVID-19. She will also cover the notion of behavioral marketing as a tool for developing content for improving a company’s image and its relationship marketing. The webinar will be moderated by Dimitar Kovacevski, Associate Professor and Head of the Marketing Department at the School of Business Economics and Management at UACS.
About the Instructor:
Ilijana Petrovska, Ph.D is a Professor in Marketing and Vice Dean of Teaching at the UACS School of Business Economics and Management (SBEM) since 2008. She is a visiting professor at Stenden University Qatar, Qatar University, Rome Business School and Tor Vergata, Rome in Italy. In addition, she is a Head of Training and Development Department at Stenden University in Qatar. She obtained Executive Education Certificate in Digital Marketing from Northwestern Kellogg’s School of Management and Points of You certificate for training and development creative tools during the summer 2019.
Her research area is in Integrated marketing communications, Consumer behavior, Entrepreneurship Intentions, Digital marketing, Branding, Marketing in Banking and Quality education. Her previous ten years’ professional experience was as a Marketing Manager in the biggest bank in Macedonia and in “Saatchi & Saatchi” advertising agency.
Her PhD topic was “Effects from IMC strategy implementation in the banking industry” and her Master’s degree topic was “Promotional mix in the banking industry” obtained at University “Ss. Cyril and Methodius” in Skopje.
Save the date 30 April (Thursday) – 3:00 pm (CET) and make sure that you register for our virtual event ‘Consumer Expectations and Behavioral Marketing During Crisis’ at the form available below.
Secure your spot. Now is the right time to refine your professional skills and learn something new!
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