“A lot has changed in the 55 years since Philip Kotler, a Kellogg marketing professor widely considered the father of modern marketing, first published his ground-breaking textbook Marketing Management, which has become the most influential marketing textbook in the world. 55 years and sixteen editions later, he and co-author Alexander Chernev, also a Kellogg marketing professor,…
Macedonia2025 announces the 2022 Open Call for the Zafirovski Executive Education Program, which provides scholarships to the globally renowned Kellogg School of Management. The Zafirovski Executive Education Program of Macedonia2025, in partnership with the Kellogg School of Management (KSM), provides scholarships for Macedonian business leaders to the globally renowned Kellogg Executive Development Program. The program aims…
The Executive Development Program (EDP) was delivered for the first time in a hybrid format, consisting of live virtual sessions during July, August and September, as well as in-person sessions in November 2021. The EDP was an intense and exciting learning journey. The syllabus incorporated over 60 hours of interactive sessions led by more than…
I was thrilled to be attending the Executive Development Program at Kellogg School of Management at Northwestern University, in 2021. In general, I am very excited and impressed with the program; it exceeded my already set high expectations. Very interesting, inspirational and motivational, the program contains specific areas like financial lessons, accounting, marketing strategy, but also…
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