Filomena Pljakovska Asprovska: THE EXECUTIVE EDUCATION EXPERIENCE AT NORTHWESTERN KELLOGG
“A lot has changed in the 55 years since Philip Kotler, a Kellogg marketing professor widely considered the father of modern marketing, first published his ground-breaking textbook Marketing Management, which has become the most influential marketing textbook in the world. 55 years and sixteen editions later, he and co-author Alexander Chernev, also a Kellogg marketing professor,…