Stefan Ivanovic is CEO of the Center for marketing strategy ePlus and President of CEARS (Central European Association for Development and Cooperation). ePlus is a specialized agency for development of B2B and B2C marketing strategies. With 23 years of experience in the CEE region in leadership capacity, Stefan’s role was focused on development of international and local brands in the region: McDonald’s, Audi, Doncafe, Centroproizvod, Nestle Ice Cream, Lesaffre, di-go, Don Don, LePons, Jasen, Mega Užice and tens of others. In the last couple of years, he led the team which had developed the branding and global communication strategy for touristic regions Starogradsko polje, Island of Hvar (2020); and Cetinska Krajina (2019), both of them in Croatia.
Stefan Ivanović is often engaged as a Consultant u in different programs which support the competitive position and export capacities of local Serbian SMEs. He is the author of several specialized business trenings intended for SMEs, in programs that were financed by USAID, EU funds and the Development Agency of Serbia (RADEI). Stefan Ivanović regularly writes analytical articles for specialized B2B magazines on trends in the industry and sales and marketing issues.
Adriatic region is the focus of Stefan’s interest, since he has lived in 4 markets, working for one of the most prominent global marketing agencies DDB Worldwide:
- Regional Account Director CEE @ DDB Worldwide, Bucharest (Romania)
- Managing Director @ DDB Worldwide, Sofia (Bulgaria)
- Executive Director @ DDB Worldwide, Skopje (Northern Macedonia)
- Account Director @ DDB Worldwide, Belgrade (Serbia)
After the agency experience, Stefan Ivanović had gained important experience on the client side, developing notable brands in local and international markets:
- Marketing and Export Director @ Doncafe (Strauss Group), Belgrade
- Marketing Director @ Nestle Ice Cream, Belgrade
- Marketing Director @ Centroproizvod, Belgrade
- COO @ Jasen, Belgrade / Kraljevo
- Director of Marketing and B2C Business Operations @ FK Crvena zvezda, Belgrade