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Since 1997, Alex has been leading Imperial Tobacco business in South East Europe, based in Athens.
He joined the company as General Manager Greece. Gradually, his responsibilities have been expanded to include 13 Markets, the most important of which are Italy, Romania, Greece, Bulgaria, Serbia and N. Macedonia.
Prior to joining Imperial, between 1985 and 1997, Alex worked for big multinational organizations, such as Unilever, SC Johnson & Son and L’Oréal, in Marketing positions.
He graduated from Athens University with a Degree in Economics and holds an MBA from the City University Business School of London.