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April 2017

We are proud to confirm an innovative Macedonian company Darkos as our new corporate partner and donor to the education programs

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Macedonia2025 is happy to announce that Darkos Ltd became corporate partner to the organization. Darkos Ltd is an ISO-certified manufacturer of industrial gears, gear units and custom-made parts. The company was founded in 1990 and has developed into a versatile and dynamic company that always strives for innovation and excellence. Since 2012, Darkos began producing transmissions for agricultural tractors and vehicles.

“Macedonia2025 organizes events where you can hear advice from successful people in various fields and exchange ideas and opinions with entrepreneurs and business professionals. We became acquainted to the quality of the educational programs, which enabled us to learn concrete steps in how to materialize a number of business ideas. Knowing that this dedication contributes significantly to the development of the future entrepreneurs and business leaders, I decided to support the educational initiative of Macedonia2025”- General Manager of Darkos Ltd. Slave Nikolovski

Macedonia 2025 – A stepping stone in your career

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Организација со јасна мисија и визија, одлични програми и проекти, организациска структура, извондреден тим и тимска работа се само дел од многуте карактеристики на Македонија 2025.  Во моето девет месечно искуство како практикант во Македонија 2025, имав прилика да работам и да бидам дел од сите програми и проекти на организацијата,  кои имаат директен или индиректен придонес кон едукативниот и економскиот развој на земјата.
Македонија 2025 е организација со широка мрежа на успешни македонски бизнис индивидуалци, како од домашната така и од странската бизнис сфера, кои на различни начини придонесуваат за развој на сите сегменти во Македонија.

Мојот прв ден како практикант во Македонија2025 започна паралелно и со почетокот на Тhe LEADER Project, одличен проект кој преку различни предавања, интерактивни работилници за развивање на бизнис идеа и бизнис стратегија, иновации, брендинг и други активности,  младите професионалци и претприемачи од Македонија имаат прилика да разменат искуства и знаења со професионалци од реномираниот канадски Richard Ivey Business School. Македонија како земја во развој има дефинитивно потреба од вакви програми и треба да биде во константен тек со промените на ова динамично општество и да се развива претприемачката култура.

Како проект кој ми оставил најголем впечаток, тоа секако е Самитот 2016. Огромна чест и задоволство е да се биде дел од организациски тим на настан каде што има предавања на професионалци од светски компании како Гурудут Банавар-потпретседател на IBM Watson Research Center кој е еден од главните луѓе во моментов за развојот на “вештачката интелегенција”, исто така и од European Space Agency, предавања кои се реткост во Македонија. Главната тематика на Самитот беше “зелената” енергија, тематика која е доста актуелна во светот а воедно и во Македонија, се зборуваше и се презентираа идејни решенија на претставници од различни земји од светот за тоа како да се намали загаденоста во градовите и користење на фосилните горива и употреба на природната енергија. Тука би го потенцирал предавањето на Карина Барнхолт Клепер која е советник во Nordic Energy Research и претставник на една од најчистите земји во светот, Норвешка. Самитот е одлична прилика за да ја проширите вашата мрежа на контакти и да запознаете успешни луѓе од различни бизнис сфери.

-Last but not least, би сакал да им се заблагодарам на членовите на Тимот на Македонија 2025 во Скопје, особено на мојата менторка Јорданка Кацарска, за извонредната прилика да бидам дел од оваа организација,  тим без кој не би можело да се замисли функционирањето на Македонија2025 и сите горенаведени проекти не би биле толку успешни како што се. Комуникацијата, посветеноста, дружењето, тимскиот дух и секако напорната работа со тимот ми помогнаа во мојот развој како на професионално така и на персонално ниво.

Без разлика каков е вашиот академски профил, Македонија 2025 нуди одлични можности за развој на вашите вештини и на вашата кариера и доколку има отворен повик, аплицирајте и бидете дел од мрежата на организацијата.

Филип Трајков

Expand your business network in Sweden at the MK2025 Forum in Stockholm (June 13 – 14)

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It is our great pleasure to announce this year’s Networking Forum that is going to take place on June 13-14 in Stockholm, Sweden. The event is organized by Macedonia2025 together with the Embassy of Republic of Macedonia in Sweden and the Stockholm business region.

If you are a business professional from Macedonia or abroad who is interested in expanding their business network, creating business opportunities, learning more about the environmental industries and about Sweden (considering it being the most sustainable country in the world) we kindly recommend this event.

Due to the limited capacity of the venue, please take notice that the seats are available on a first come, first served basis. This event is free of charge. To register for the forum please click HERE. To view the draft agenda please click here

​For any additional information please contact

First quarter message by the Macedonia2025 Skopje Office: We continue our commitment to developing a better economy in Macedonia

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As the organization has entered the second quarter of 2017, we are inspired to review our role in order to improve the impact of our commitment. Since the opening of the office in Skopje, Macedonia2025 has done its best to contribute to the economic and social development of the country. Besides promoting Macedonia to foreign companies as a destination in which to invest, our organization continues to look for new connections that will help the country.

Macedonia is not the same country as five or even two years ago. We have felt that the ‘business mind’ of people and organizations has taken for a much better turn. There are more young entrepreneurs who know what they are doing – they understand how the market works, how to market their goods and they use the benefits of being in Macedonia to sell their products and services outside. We encourage this development and invite the young generation of entrepreneurs and future executives to stay in touch through our website, attend our events and apply on the open calls.

Meanwhile, we encourage proven leaders that register significant earnings at the national level, to invest money in research. There are processes that can add value to the domestic economy, that are at hands reach, but are yet unavailable because of the lack of technology research grants for entrepreneurially-minded individuals. Big companies need to seek out ways in which to give support to forward-looking ideas. The money needs to be invested in know-how and in people who will learn how to initiate, optimize and successfully operate a new process, regardless if it is in organic food production or manufacturing of consumer goods.

The spillover effects of the eventual upward mobility will enable competent individuals to connect and disrupt their sectors of expertise. Competition will create pressure on other companies to improve or go under. This is one of the basic laws of economics and it is just what we need in Macedonia, besides competitive prices and increase in output. Big companies need to be the enablers that can give a push to innovative companies to lift themselves up to a higher level of competence. Big Macedonian companies should also consider giving a push to more than one entrepreneur who is in a niche or a field that can expand.

The educational programs supported or launched by Macedonia2025 are at several levels of expertise. We are happy to say that the Leader Project call has had a great turnout by young entrepreneurs and professionals. The same is also true for the Zafirovski’s Executive Development Program through the Kellogg School of Management and the Schulich Executive Education program. These educational programs will further expand the number of alumni, young and experienced professionals, who will carry on with the goal of building a stronger nation. We invite you to support that goal by donating to the Macedonia2025 educational initiative as a company or as private individual.

Professor Fukuda talks about new value creation through Emotional Engineering at the MK2025 Summit 2016

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*This is a transcript of Professor Shuichi Fukuda’s presentation at the Macedonia2025 Summit 2016*

Today I am talking about my idea. I am afraid my idea might not help Macedonia so much but I hope that it will work at least a little bit for the country. The topic of my talk is New Value Creation through Emotional Engineering. First of all I would like to talk how the world is changing from yesterday to today. Yesterday our world was very much small and closed; our world was one that was bounded, but now it is expanding very rapidly to become an open world. This is an age of exploration. We are exploring the new world that we are facing today. When we compare the transportation system, yesterday was an age of trains and with it came problems regarding speed and efficiency. Now is an age of ships – we set sail to the sea world, but the sailing is subject to unpredictable outcomes because of hurricanes and storms. This means that we have to adapt fast to the changing situations and that is what we are facing today.

We can compare this with other examples. In this case let’s take agriculture; the land is limited [for production], but if we accumulate experience then we can organize the knowledge in order to have a rich harvest. Decision making is very important for the challenges facing us today. So the quality is improving. Engineers put vast effort to improve the quality, but there is a law, called Weber-Fechner Law; according to this we need a small, proportional stimulus. If I raise my voice to scorn my students, they don’t care because I regularly talk loud – they don’t notice that I have raised my voice.

If we raise the quality of something to a high level our customers cannot see how the quality has improved and that is a challenge. So we should consider how we can convince the customers that we are providing them with a better quality. [The American psychologist] Maslov presented the Hierarchy of human Needs where at the bottom of the pyramid humans look for material satisfaction; but as we are going up the pyramid what we are finding is the need for mental satisfaction. People look for mental satisfaction in a product, but the attention [of companies] is how to provide a better product – the production is product-centric. There needs to be a shift in the focus of product engineering.

The American psychologists Deci (Edward L.) and Ryan (Richard M.) propose a self-determination theory, saying there are two kinds of motivations – intrinsic and extrinsic. The extrinsic motivation is a kind of reward, to use an economic term; there is a reward for the consumer if the company provides a very good product for the customers. What is more important is how to inspire intrinsic motivation. Deci and Ryan also tell us that humans have a need to grow, because we tend to forget about this. This session is about sustainable development, whose concern is, how can we keep growing, but that is very much related to human motivation and this is where intrinsic motivation comes in – how do we inspire the human desire for growth, how can we make people more satisfied? We are talking about how we can develop a better quality product, but that is not what really satisfies our customers. To really satisfy our customers we should think about the intrinsic motivation or there need and desire to grow. Also we should focus more on the process rather than the product.

And this can be practically seen in software development. One great example of a continuous improvement in user satisfaction is software design by continuous prototyping styling. Software design starts with the very basics to include and provide a feeling of confidence and trust in the user. When people feel confident and put trust in the system their level of satisfaction is going up.

If we come back to the basics of things we get to Lego. The company simply produces blocks and give them to the customers. So there is no final product but the customers really enjoy how they can combine the different blocks according to their needs and they come up with a different kind of final product. They are creating their own experience and that gives them joy. So this is a process-oriented product that is very cost effective while it provides people satisfaction. So this idea brings us to modularization.

If we proceed with this kind of modularization we can engineer various building blocks. This is evident in the fashion industry, which has come much ahead from the engineering world by creating emotional modularization in a way that enables people to pick and combine what they want to wear, at a range of prices. The Japanese kimono is an example of that – it is made of four strips of fabric that people can combine – a grandmother can wear a piece of the kimono that her grandchild is wearing but in a different style. And all this is very important when it comes to engineering. Daihatsu has produced the Copen, which is made of interchangeable parts. So tomorrow maybe there will be “car codes” in addition to “dress codes” that would require people to put together a car from specific parts to drive to the meeting place. That is not a dream, it is a reality.

There is also the coming of material digitalization. Yesterday we had a very limited range of material selection, so we had to find satisfaction in what we were provided by the producer of materials. Maybe tomorrow materials can be reorganized and combined in a very different and flexible way.

Yesterday raw materials created a very limited selection and to answer that we came up with manufacturing technology or intermediate components and a better product which is very much linear. But tomorrow we are expecting lots of different intermediate components which can be shared across many different industries and between ships, automobiles, airplanes. While today “final product” companies are dominating, tomorrow, medium and small companies that evolve can make different applicable parts and a wider market for that. Customers will be more interested to have products whose application doesn’t deteriorate from the day it was delivered. Like in the example of Lego, the process value enables the user to use the product across time that spans over a lifetime.

3D printing now can enable people to experience the joy of creation as a creative experience, which is essential for the growth of humans.

To summarize, what characterizes humans is this: humans see the future. This is why engineers are here to create a future and life style that gets us away from the traditional framework of one-time-satisfaction experience. We should move much forward in a way which will enable us to make our dreams come true. In the age of exploration we are getting to a low-tech technology that improves the human experience. A restaurant chef might be highly-skilled but he or she still has a limited menu, in accordance to this, when we have to cook at home we have to rely on our limited skills and make use of what is left in the refrigerator to make a delicious meal. Theodore Roosevelt said: “Do what you can, with what you have, where you are”. To describe this in another way I will quote a famous American football coach of the Notre Dame College team who said, to collect the best players doesn’t mean having the best team; to make the best team you need flexible, adaptable players who will adapt to the situations.


To watch the whole panel visit our YouTube channel


Professor Shuichi Fukuda is Adviser and Professor of System Design and Management at Keio University. He is an expert in CAE, dynamics, reliability engineering, intelligent production, emotional engineering and the management of technology.

Professor Fukuda has a PhD in engineering from the University of Tokyo (1972) and after working there and at Osaka University (1972-1989) he worked at Tokyo Metropolitan Institute of Technology (TMIT) for over 16 years. At TMIT he served as Professor of System Engineering, Department Chair, Dean of Engineering and Dean of Library and Information Systems. He also served as Director of the Center for University-Industry-Government Collaboration. He was also a visiting professor at Stanford University and West Virginia University.

From 2007-2014, he was a Consulting Professor at Stanford University, Visiting Professor at Osaka University, Open University of Japan and Cranfield University (UK).

Professor Fukuda has also served as President of ISPE (International Society for Productivity Enhancement), Vice President of the Reliability Society (IEEE) and Chair of Computers and Information in Engineering Division, American Society of Mechanical Engineering (ASME). Prof Fukuda has over 30 awards including a Lifetime Achievement Award from ASME.