MK2025 Summit speaker Prof. Shuichi Fukuda on emotional engineering

What is emotional engineering and process­focused design? Are they related concepts?  Emotion comes from the Latin words “e=ex”=out and “movere”=move, and motivation comes from the same Latin word “movere”.  Thus, motivation-action-emotion constitute a cycle and it is repeated. Emotion is deeply associated with our internal desire or intrinsic motivation and our needs to grow, which psychologists point out. Process-focused design is, in short, a…

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