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September 2015

Summit speaker update: Scott DeLong, How entrepreneurs build from zero to $100 million+ and transform the world of the internet

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Scott DeLong graduated university in 2004 and soon after started doing search engine optimization for a marketing agency. At a website for developers, he came across a listing for the sale of a video content website which said it made $30,000 a month in ad revenue. DeLong went on to start Nothing Toxic where he posted horrifying videos of skateboarding accidents and car wrecks. By December 2005, the website was making $8000 a month from Google ads. A year after Google bought YouTube in 2006, DeLong sold 80% of Nothing Toxic and later on sold the entire site.

DeLong started Viral Nova in May 2013. The site exploded in popularity thanks to his ability to formulate catchy titles for the content he finds all over the Internet. DeLong’s sense of the work behind Facebook’s algorhitms helps him drive 90% of the traffic from the world’s largest social network. He and three other freelances helped generate 6.6 million visitors only from the United States. The ingeniousness of DeLong is that he keeps coming up with low-cost programming that brings him sizeable profits through Viral Nova. Viral Nova sold for $100 million in July, 2015.

Wondering about how Scott sees entrepreneurship and making money? The answer is in this quote that we took from an interview that he did with Next Shark:  “The entrepreneurial drive isn’t about money; it’s about succeeding and creating something that people love. Those who go into it with money on their minds will likely be looking for the easiest route to riches and ultimately fail.”

Scott Delong will speak at the Macedonia Economic Summit on the panel ‘How the Digital World is Transforming News and Media’ and ‘Entrepreneurs who Build from Zero to $100 million+ and Transform the World of Internet’.

Summit speaker update: Dr. Viktor Gruev, helping save lives by developing new imaging technologies

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Viktor Gruev is an associate professor in the department of Computer Science and Engineering at Washington University in St. Louis. He received his B.S. in Electrical Engineering with distinction from Southern Illinois University in Carbondale and completed his M.S. and PhD. in electrical engineering from Johns Hopkins University.

Viktor Gruev has received numerous awards for his research on imaging sensors and their application in the medical field. His current research focuses on bringing medical imaging technology to resources-limited hospitals and to the developing world.

Viktor draws inspiration from nature to develop more efficient and effective low-power integrated sensory systems. These imaging sensors integrate new nanomaterials with standard vision equipment, like a cell-phone camera, to create compact, ultra-sensitive imaging devices, which have pre and post-operative applications.

Drawing inspiration from the visual system of the “mantis shrimp,” which is able to detect 22 visual channels, Dr. Gruev has designed artificial material able to detect color, polarization and spectral information at high resolution in real time.

In one study, mice are injected with human cancerous tissue. Cancer is noticed within a few days, and full-blown cancer develops within 2-3 weeks. These animals are monitored and imaged periodically using Dr. Gruev’s technology, enabling the identification of cancerous cells before surgeons would typically be able to see them.

Dr. Viktor Gruev will give a high-level overview about his research and how it is being commercialized on the ‘Reaching Prosperity Through Technology and Innovation’ panel

Presenting new Speaker at the Macedonia Economic Summit: Philip Nordfeldt, Aviation Expert and Founder and CEO of Data Talks

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Philip Nordfeldt is an experienced sales executive in the field of key account management, as well as a competent and knowleadgleble leader in different sales organizations. Philip gained his experience in sales by selling airline companies since 1999. He has led sales organizations for Scandinavian Airlines, Austrian Airlines and for the Lufthansa Group. He is the founder and CEO of Data Talks.

Philip and his different teams have always managed to reach higher market shares and revenues with a lower cost ration than other comparable markets in the highly competitive airline industry.  Philip Nordfeldt entered the big data industry by starting Data Talks. The aim of the company is to improve the sales processes by integrating the use of Big Data in real time.

The company specializes in evaluating the current offers on the market based on the clients’ needs and goes on to purchase and implement the system before training the client to be able to use it. The Data Talks website says that a typical Philip Nordfeldt quote is “Sales never ends, we can always reach higher targets!”

Presenting Bestselling author on Leadership and Management and Professor at the Kellogg School of Management, Harry Kraemer as Summit Speaker

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HARRY M. KRAEMER is a professor of management and strategy at Northwestern University’s Kellogg School of Management, where he teaches in the MBA and the Executive MBA programs. Mr. Kraemer is an executive partner with Madison Dearborn Partners, one of the largest private equity firms in the United States where he consults with CEOs and other senior executives of companies in MDP’s extensive portfolio.

Mr. Kraemer is the former chairman and chief executive officer of Baxter International Inc., a $12 billion global healthcare company. He became Baxter’s chief executive officer in January 1999, and assumed the additional responsibility of chairman of Baxter’s board of directors in January 2000.

Mr. Kraemer is active in business, education and civic affairs. He serves on the board of directors of Leidos Corporation, Sirona Dental Systems, VWR International, Sage Products Inc., and Catamaran Corporation and on the board of trustees of Northwestern University, The Conference Board, NorthShore University Healthsystem and the Archdiocese of Chicago Finance Committee and School Board.

Harry Kraemer was named Professor of the Year at Kellog for 2008. He is the author of two bestselling books on the topic of leadership.