Philip Mugnier, President and Founder, ATTRACT, France

Throughout his varied career as entrepreneur and international marketer, Philippe Mugnier – 44 – President and Founder of ATTRACT (, has been at the heart of all aspects of marketing, PR and tourism and is a recognized international expert in place branding. Philippe was involved in the worldwide promotion of France as a touristic destination (Atout France/French National Tourism Board, Regional Tourism Committees, alpine stations, leisure park, festivals…) and at the forefront of marketing iconic destinations spanning all 5 continents to French and European travelers. 

Philippe had his professional career debut at Adonet (Association of National Foreign Tourism Boards) in Paris continuing as Marketing & PR Officer at a French Regional Tourism Board and with the new millennium CEO of the French leading company in destination marketing & PR Interface Tourism Group. 

From early 2013, Philippe is passionately committed to the success of the ATTRACT, personal entrepreneurial adventure, uniting his skills and energizing his international network of professionals. He is proudly launching Macedonia as a brand new destination in France since 2014 as marketing & PR representative of “Macedonia Agency for Promotion & Support of Tourism “ (MAPST) in market. More on

(Philippe is also one of the contributors to a reference book dedicated to “Tourism Marketing” (DUNOD Publishing ), lecturer on Tourism Marketing in leading universities (Celsa-Sorbonne, Esthua, Essec, Isc, Isee…) as well as marketing columnist at ‘Tendance Nomad” monthly magazine dedicated to “Meeting, Travel & Mobility”. Philippe is also Member of the Board and Executive Committee (as Secretary) of the French Chapter of the “Pacific Asia Travel Association”. He is also responsible for the Paris based office of the emirati owned Samaya International tourism investment and advisory company France/UAE).

At the Macedonia Economic Summit, Mr. Mugnier will talk about international tourism attractiveness of Macedonia.